MyPTNS Program Branding
The MyPTNS program was created to provide Urgent PC practitioners a new way to educate patients throughout the Urgent PC treatment cycle. The program received high praise by customers and patients.
Deliverables included visual identity, website landing pages, email headers and imagery, print materials, and video patient testimonials.
For the visual identity, I gathered inspiration from the experiences of the patients during treatment which is often described as a tingling sensation. The colors and typefaces were chosen to communicate a warm, personal, and friendly touch to an in-office clinical treatment.
